NLVA is engaged in the livestock auction business through video satellite marketing and is produced by Patrick K. Goggins and staff. Pat introduced the video concept of selling livestock to the industry years ago and conducted the first in the world video sales during the mid 1970s. Video marketing has since became a viable, legitimate tool for merchandising feeder cattle and breeding cattle.
NLVA is a joint production of Billings LiveStock Commission (BLS) and Public Auction Yards (PAYS), headquartered in Billings Live Stock Exchange building, Billings, Montana.